Karla Heredia
Graphic Designer

NEGRO MOSTAZA

BRAND — NEGRO MOSTAZA
LINE OF BUSINESS
— FOOD & HEATH
PROJECT — BRANDING & PACKAGING
PHOTOGRAPHERFELIPE HEDDING

LOCATION — MÉXICO
RELEASE — 2019

NATURAL . SIMPLE . AWARENESS

The products that Negro Mostaza offers are elemental in food and essential keys for gastronomy, The concept of the branding focuses on that value, simplistic, elementary, reuse and zero waste for packaging and as a design line for the entire brand. Inspired by the first merchants, the commercial routes, the package functionality for transportation and the value of the identification and origin information during the exchange. 

The timeless characters follow the old Silk Road while they trade, talk, exchange and know each other, the seeds fall, creating trajectory and biodiversity.

COSTALITOS.jpg
LOGO.jpg
canasta.jpg
SOBRE_BLANCOSI.jpg
sobresBN.jpg
SOBRES_BN.jpg
PAPEL.jpg
SOBRE_BODEGA copy.jpg
SOBRE_CAFE.jpg
costales-logo_okok.jpg
SOBRES_CAFE_OK.jpg
BOTESSS.jpg
sobres_blancos_ok.jpg
MAPA copy.jpg
papeleria.jpg
TARJETAS_okok.jpg
CHOCOLATE_ok.jpg
gorditos.jpg